In 2003 Marchesini Group entered the tea industry when it acquired the structure and know-how of Maisa Italia, which became Teamac.
An interesting market considering that the tea bag packaging sector sees a constant annual growth of 3-4%, and so is one of the most interesting areas of food packaging.
With this acquisition Marchesini Group become one of the four main producers of tea packaging machinery for double chamber bags (75% of the market demand). The use of natural fibre filter paper, double knotting of the cotton thread (at a rate of 180 or 220 bags/min.) and the consequent absence of closing materials such as metal staples or thermoplastic seals, laid the foundations for the success of this packaging solution, with reduced environmental impact but high protective capacity.
“Also, the technology developed by the company – emphasised Mr. Daunisi, Teamac managing director – targets the middle range of the market, meeting the requirements of most manufacturers (around 500 of the 700 operating world-wide) in terms of the excellent quality/price ratio. By continuing research and marketing, we aim to cover 10% of the market in six years, eventually achieving a turnover of 10 million euros. We are led to believe that this is possible by the increasing sensitivity of consumers towards the environment and ecological products, but also the possibility of expansion in Eastern Europe and in Asia”.
“Joining forces with Marchesini – continued Mr. Daunisi – was important for both companies. For Teamac because under the Marchesini umbrella it can grow thanks to significant economic – financial support and an image which is a guarantee world-wide in the packaging industry.
Marchesini Group can count on a healthy company and on experts skilled in the tea packaging machinery sector”. The figures speak for themselves. Four machines were sold in 2004 and eleven in 2005, and this year fifteen will be delivered. The machines sell not only in Italy, but also in Germany, Spain, Korea, Taiwan, Japan and, from this year, in the United States, thanks to the efficient work of the company’s sales network and our presence at the main packaging sector trade fairs. The workforce has grown too.
The company had eleven employees in 2002 and has eighteen today. The turnover also went up from 1,400 million euros in 2004 to 3,500 million euros in 2005. The forecast for this year is around 4,500 million euros.
“With the MD20 machine – explained Mr. Daunisi – we addressed the demand for low/medium production speeds (180 bags/min.): a strategic choice since most companies in the sector have low and medium production levels. The aim for the near future is to increase the speed of the machines, but also to be present in the USA and UK so as to offer customers “service” on site and spare parts stock”.
Tea world-wide Tea is certainly one of the oldest and most widely enjoyed beverages on earth, second only to water which is used to prepare it, and has a history which goes back 5,000 years. There are various varieties of tea available for sale, but we can basically group them as black tea, the most widespread, green tea and other special types of tea. Whilst in the East this beverage is part of a traditional lifestyle, linked to personal well-being, in the West tea has different flavours and meanings. More than 30 million hundredweight of tea is produced every year world-wide and most of this enormous amount comes from Asia. The biggest tea producers are India, with around 9 million hundredweight, and China, with around 8 million hundredweight.
They are followed by other countries such as Indonesia, Kenya, Sri Lanka, Argentina, Taiwan, Korea and Turkey. The main tea consumers are China and India (chopped, dried tea mainly sold loose, with only 5% in bags), Russia (sold partly loose and with 45% in bags), Turkey and Indonesia. Who are the main consumers of tea in bags? The United States (85% bagged), followed by Europe (75% of tea in bags), Japan and Korea (60% bagged) and the Middle and Far East (45% tea bagged). The tea sector, in terms of both producers and consumers, unlike other product sectors, is not in crisis and represents a constantly growing market.
Marchesini and Teamac: even stronger together Teamac is an important addition to Marchesini Group’s global project in 2003. “A major financial and technological partner such as Marchesini Group – said Mr. Daunisi, Teamac managing director – was essential to take our product world-wide with the attention that it deserves. The production and technological synergies of our extremely high quality Technical Office with a giant such as Marchesini Group is bringing us the benefits expected and we are very satisfied with this synergy. For its part, Marchesini selected a healthy company, already structured and which has always been managed with special attention paid to the relationship between costs and risks, indispensable for constant, safe, reliable growth with the complete partnership of customers”.