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Marchesini machines hit the television screen for the first time ever

News, Company news
05-16, 2013
For the first time ever, the machines of the Marchesini Group were seen on TV within the context of a fictional series entitled “Rosso San Valentino” on the Rai Uno television channel. The miniseries, produced by Endemol Italia for Rai Fiction – broadcast in six episodes, between April and May, told of the life of a family of entrepreneurs engaged in the world of cosmetics and perfumes, which was greatly successful and seen by an impressive number of viewers. The sixth and final episode alone was seen by 6.286.000 viewers, with a share of 21.91%. The machines of the Marchesini Group used to package the perfumes, which were the leading plot of the miniseries, were part of the set-up and won the interest and admiration of an unusual audience.
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