Marchesini Group Beauty exhibits at BEAUTYISTANBUL 2025

Marchesini Group Beauty will be in Turkey’s biggest metropolis from 8 to 10 May for beauty and cosmetics industry event BEAUTYISTANBUL 2025, a great opportunity to check out the sector’s latest trends and innovations. The exhibition, to be held at the modern Tuyap Fair Center, is a key platform for Beauty industry professionals due partly to its geographical location between Europe and Asia, which makes it the perfect commercial bridge, attracting exhibitors and visitors from all over the world.

The Marchesini Group Beauty Division will be in Istanbul with its innovative Italian-made packaging technology, showcasing its status as a highly specialist partner for the supply of machines and turn-key complete lines for the production and packaging of beauty products. The Marchesini Group is focusing strongly on the beauty industry: its total 2024 turnover in this specific sector was about € 60 million, stable compared to 2023, after a sharp increase in 2022. The aim for the future is to continue to invest in a sector with impressive prospects for growth.

At booth 4C 100, hall 4, the Marchesini Group will be exhibiting a number of solutions, including two technologies bearing the brand of Axomatic, the Lombardy-based company that designs and builds process and filling machines, a Group member since 2019. These will be a 50 litre vacuum Turbo-emulsifier (AXOMIX 50) for producing stable emulsions, creams, milks, gels, balms, lotions and toothpastes with ultrafine particles, perfect for both industrial and lab-scale outputs, and the AXO 800, an automatic tube filling machine for filling and dosing aluminium, polythene or metal tubes. Visitors to the show will also be able to admire an alternating motion horizontal cartoning machine (V106N) by V2 engineering, a brand that specialises in secondary packaging, and an automatic lipstick moulding machine, the SM 600, based on the silicone mould technology of leading lipstick producer Cosmatic.