A live stream to show customers the best of Marchesini Group’s blister technology in real time
The most innovative technologies developed by the Group in the field of solid blister packaging were featured in a series of live presentations on Teams for an exclusive audience interested in getting a closer look at the machines in operation.
From the production plant in Carpi, Marchesini Group product and area managers took turns in front of the cameras to offer detailed explanations of all the functions and technical features of the INTEGRA 420 blister line: a monobloc, robotised and integrated blister packaging machine capable of producing up to 420 blisters/min and a model MA 260 cartoning machine.
On the other side of the screen, connected live, there were engineers and managers from pharmaceutical companies interested in the technology, who witnessed the line operating in real time, interacting with questions and specific requests to test the efficiency of the presented solutions and verify their reliability.
From the use of materials for thermoforming to the combination of machines and control systems: there were many requests for in-depth analysis during the five live sessions scheduled at different times to accommodate all time zones.
The initiative, which was originally designed for customers from Latin American countries, has been expanded to several companies worldwide for a total of more than 120 participants. The line was presented in English, German, Spanish and Portuguese using a format that was greatly appreciated thanks not only to the possibility for interaction, but also to the presence of a small audience that permitted a more rapid and dynamic exchange of information.
A successful idea that the Group will soon replicate with new live presentations on other innovative technologies.